Canterbury of New Zealand (commonly referred to as just Canterbury) is a UK-based sports clothing company that focuses mainly on rugby football. The company originated from the Canterbury region in New Zealand.
Canterbury of New Zealand was established in 1904, producing garments in Canterbury, New Zealand. The company made uniforms for the local armies during the First World War, before producing kit for the All Blacks. The brand's tagline is "Committed To The Game". Its logo is the silhouettes of three Kiwi birds creating the letters CCC; the initials of the Canterbury Clothing Company and representing the three people who founded the company.